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We help transportation, energy, government, and sustainability leaders connect with the audiences that matter most and move markets forward. TRC combines award-winning creative talent with deep data insights from our market education and editorial platforms: ACT Expo, State of Sustainable Fleets, ACT News, and ACT Fleet Forum, and the technical expertise of our Clean Transportation and Energy consulting practice.

TRC led communications, stakeholder engagement, and industry education for the $91 million Volvo LIGHTS initiative, helping establish the commercialization blueprint for Class 8 battery-electric trucks by documenting real-world deployments and sharing lessons learned across the freight industry.

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TRC serves as public relations agency of record for Volvo Trucks North America, leading national media relations, product launch communications, and executive messaging to reinforce the company’s leadership across diesel, electric, and connected heavy-duty truck technologies.

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TRC has supported the New York City Department of Transportation’s NYC Clean Trucks Program since 2012 by leading branding, outreach, and industry engagement efforts that help fleet operators access incentives and accelerate the replacement of older diesel trucks with cleaner, advanced vehicles across New York City.

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TRC partnered with San Diego Gas & Electric to launch and scale two landmark fleet electrification programs by delivering targeted education, multi-sector outreach, and a flagship regional event that connected fleet operators with the resources, technologies, and partners needed to transition to zero-emission vehicles.

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TRC partnered with TraPac to modernize the company’s brand identity, digital presence, and communications strategy—aligning its public image with its leadership in automated container terminal operations and commitment to safety, service, and sustainability.

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Produced by TRC, ACT Expo has grown into North America’s largest commercial transportation technology event—bringing together fleets, OEMs, infrastructure providers, and policymakers to shape the future of freight and mobility.

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TRC led a coalition of partners to support the California Energy Commission’s EPIC program by producing statewide events, building a digital hub for clean energy innovation, and executing targeted outreach to connect researchers, startups, policymakers, and communities with emerging energy technologies.

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TRC leads communications and stakeholder coordination for the Joint Electric Truck Scaling Initiative (JETSI), helping align more than 20 partners while documenting and promoting one of North America’s largest deployments of Class 8 battery-electric trucks serving Southern California’s freight corridors.

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Capabilities

Because we’re embedded in the markets we serve, we understand how to reach the right audiences, and what it takes to move them to action. From incentive programs to citywide sustainability initiatives, we develop strategies that build awareness, establish credibility, and support real-world adoption.

Message & Brand Strategy

Define your value, align your messaging, and equip teams with tools to drive maximum impact.

  • Audience Research & Strategy
  • Messaging & Content Development
  • Brand Development & Design
  • Collateral & Asset Creation
  • Photography & Videography

Media Relations

Build credibility, influence priority audiences, and shape how your story is understood.

  • Media Training
  • Crisis Communications
  • Media Events & Tours
  • Press Releases & Pitching

Editorial Content

Demonstrate thought leadership, generate leads, and drive engagement through TRC’s ACT News publication.

  • Advertorials
  • Video Interviews
  • Webinars
  • eBooks & Whitepapers

Stakeholder Engagement

Engage priority stakeholders and communities through targeted outreach, education, and dialogue.

  • Stakeholder Prioritization & Management
  • Community Action Plans
  • Direct Outreach & Multi-channel Engagement
  • Custom Research

Digital Marketing

Engage hard-to-reach audiences using data and insights from our market education platforms.

  • Websites & Digital Tools
  • Social Media Strategy
  • Paid Advertising
  • Email Marketing
  • Reporting & Optimization

Experiential Marketing

Connect with and engage priority audiences through real-world experiences.

  • Workshops & Educational Sessions
  • Ride & Drives
  • Ribbon Cuttings & Launch Events
  • Media Tours & Briefings
  • Installation & Signage Design

Impact

1+ Million

Annual unique users reached through TRC’s market education platforms

5+ Billion

Media impressions earned annually across top-tier publications and creator platforms

2x

Higher engagement on social campaigns compared to industry benchmarks

#1

Share of media voice achieved for clients across multiple years

Approach

Whether you need a single campaign asset or a full end-to-end marketing, education, and outreach (ME&O) program, we meet you where you are and scale with you.

Comprehensive Program Marketing

We manage every stage of your campaign so you get a seamless, end-to-end program that reaches the right target audience and delivers real.

Tailored Marketing Services

Engage us for exactly what you need, when you need it. Our flexible model allows you to plug in design, content, digital, or media support at any stage.

Contact

Let’s talk about your goals. Send us a message to explore how we can connect you with the audiences that matter most and deliver measurable impact.

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