Project
Volvo Trucks North America
Serving as Public Relations Agency of Record for a Leading Heavy-Duty OEM
Sector: Commercial Vehicle OEM
Location: North America
Duration: 2019 to Present
Opportunity
Volvo Trucks North America is a leading manufacturer of heavy-duty trucks, serving long-haul, regional, vocational, and emerging zero-emission markets. As the company continues to introduce new diesel and electric platforms, expand connectivity services, and support fleets navigating evolving regulations, it must consistently communicate product innovation, performance, and reliability to customers, dealers, policymakers, and media.
With rapid shifts in freight demand, regulatory requirements, and powertrain technology, Volvo Trucks requires a communications partner capable of supporting high-profile product launches, managing national media engagement, and reinforcing its leadership across the full spectrum of commercial vehicle technology.
TRC serves as Volvo Trucks North America’s public relations agency of record, leading strategic communications, media relations, executive preparation, and event support across the company’s portfolio.
Approach
Lead National Media Relations Across Product Platforms
TRC manages ongoing media relations for Volvo Trucks North America, supporting announcements spanning diesel, electric, connectivity, safety, and autonomous technologies. Our team develops press materials, pitches stories, coordinates interviews, and secures coverage across national, regional, and trade publications. We position Volvo executives and subject matter experts as industry voices on freight market trends, regulatory developments, vehicle performance, and fleet innovation—ensuring balanced coverage across both traditional and emerging technologies.
Support High-Impact Product Launches and Industry Events
TRC provides strategic communications and event support for major product launches and industry conferences. This includes developing messaging frameworks, executive talking points, media advisories, onsite press coordination, and post-event amplification. Our work ensures that new vehicle platforms—whether advanced diesel models, battery-electric trucks, or connected services—are clearly understood by fleet operators, dealers, and industry stakeholders.
Prepare Executives for Media and Public Engagement
TRC conducts executive media training and interview preparation to strengthen message clarity and consistency. Through mock interviews, message refinement sessions, and presentation coaching, we prepare Volvo leaders for high-visibility engagements with business, trade, and national media. This preparation enables executives to effectively communicate complex technical and market topics in a clear, confident manner.
Develop Educational and Regulatory Communications
TRC develops educational materials to help dealers and fleet customers navigate evolving federal and state regulations, including zero-emission vehicle mandates and emissions standards. We create fact sheets, FAQs, presentations, and explainer content that clarify regulatory requirements and operational implications. These resources support informed purchasing decisions and strengthen Volvo’s reputation as a trusted partner to fleets operating in a changing regulatory landscape.
Results
Through sustained media engagement, strategic product launch support, and executive communications, TRC has helped reinforce Volvo Trucks North America’s position as an industry leader across powertrain technologies and freight innovation. Our work ensures consistent, credible coverage of Volvo’s diesel advancements, electric vehicle milestones, connectivity innovations, and market leadership initiatives.
#1
Share of Voice among heavy-duty OEMs
1B+
total earned media audience reach (annual)
65+
top trade journalists engaged through domestic and international media tours
20+
media events produced to showcase vehicle launches and technology innovation
How ACT News Helped Deliver Results
ACT News supported Volvo Trucks’ visibility through editorial coverage, Talks Tech video interviews, and educational webinars highlighting product innovation, fleet deployments, and regulatory insights—helping extend key messages to a targeted fleet audience.
News Coverage
Advertorial
Video Interviews
Educational Webinars
Contact
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