Project
San Diego Gas & Electric (SDG&E)
Power Your Drive for Fleets: Transportation Electrification Advisory Services
Sector: Utility
Location: San Diego, California
Duration: 2019 to Present
Opportunity
Launch and scale two landmark utility programs to help accelerate medium- and heavy-duty fleet electrification in Southern California by leveraging education, in-person engagement, and multi-sector outreach.
Approach
Build Multi-Sector Education & Resources
Developed an education framework to support fleet operators at every stage of electrification. Resources ranged from introductory funding overviews to detailed infrastructure planning guidebooks, to help translate complex regulatory and funding information into clear guidance for early adopter fleet operators navigating electrification.
Reach Audience Through a Signature Event
Positioned SDG&E’s EV Fleet Day as a flagship regional event for fleet electrification, connecting local operators with manufacturers, EV charging providers, and industry experts. The 2024 event attracted 1,000+ attendees, featured 80+ exhibitors and 50 zero-emission vehicles on display, generated 45+ media stories, and reached a total audience of 26.4 million.
Implement Targeted Digital Marketing
Deployed multi-channel digital campaigns to reach priority fleet segments with tailored messaging aligned to their readiness and operational needs. Paid, organic and direct outreach strategies ensured sustained visibility and measurable engagement among key customer groups and hard-to-reach stakeholders.
Equip Local Community Organizations
Equipped local and regional community-based organizations (CBOs) to expand community-level outreach on behalf of SDG&E’s Transportation Electrification Advisory Services program. The landmark program creates a blueprint for Advisory Services by providing no-cost resources and tools to help educate fleets and small businesses on electrification pathways, incentives, and infrastructure planning.
Results
Through integrated education, targeted outreach, and experiential engagement, SDG&E strengthened program awareness and accelerated commercial fleet electrification across its service territory.
1,000+
attendees engaged at EV Fleet Day
45+
media stories amplifying program awareness region-wide
50+
zero-emission vehicles showcased to fleet leaders
19
unique advisory services developed to support the TEAS Program
How ACT News Helped Deliver Results
ACT News supported SDG&E’s two landmark fleet electrification programs by increasing visibility and generating program leads through editorial coverage, advertorials, and educational webinars highlighting resources available through the Power Your Drive for Fleets and Transportation Electrification Advisory Services programs.
News Coverage
Advertorial
Educational Webinars
Video Interviews
Targeted Social Media Campaigns
Website & Newsletter Ads
Targeted Outreach Campaigns
Marketing eBook
Contact
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