Project
RCTC 15/91 Express Lanes Connector Project
15/91 Express Lane Expansion
Sector: Transportation
Location: Riverside County, CA
Duration: 2023-2024
Opportunity
Support Parsons in delivering comprehensive public outreach on behalf of the Riverside County Transportation Commission (RCTC) for a complex, high-visibility transportation infrastructure project.
Deliver clear, consistent, and timely communication to keep commuters, stakeholders, and surrounding communities informed throughout construction, while maintaining awareness, addressing concerns, and minimizing disruption.
The project required ongoing, multi-channel communication to provide regular updates, manage inquiries, and ensure the public had accurate, up-to-date information at every stage, along with coordinated messaging leading up to a major milestone: the official connector opening and ribbon-cutting event.
Approach
Maintain Consistent, Multi-Channel Construction Communications
Developed and deployed weekly construction updates across email, SMS, and social media to keep the public informed of construction activities, traffic impacts, and project progress. Messaging was distributed consistently throughout the project lifecycle, ensuring reliable and predictable communication touchpoints for stakeholders.
Each update was supported by custom-designed social media graphics and platform-specific messaging to maximize clarity and engagement across Facebook, Instagram, and Twitter.
Build and Manage Direct Audience Channels
Established and maintained direct communication channels through email and SMS platforms, growing a subscriber base of thousands of stakeholders receiving real-time project updates.
TRC managed day-to-day engagement through:
- Monitoring project email inbox and helpline
- Responding to community inquiries
- Maintaining a detailed inquiry log to track issues and resolutions
- Continuously updating and expanding contact databases
This ensured the project team remained responsive, transparent, and accessible to the public throughout construction.
Coordinate Stakeholder and Agency Communications
Facilitated ongoing coordination between RCTC, Parsons, contractors, and partner agencies through weekly meetings, stakeholder outreach sessions, and monthly reporting.
Developed agendas, managed communications, and documented outcomes to ensure alignment across all project partners and maintain a unified voice in public-facing messaging.
Support Major Milestone Communications and Events
Developed and executed a communications plan for the project’s ribbon-cutting event and connector opening announcement, including:
- Drafting announcement messaging across email, SMS, and social media
- Developing video content and coordinating production with partners
- Providing on-site support for photo and video coverage
- Creating a timelapse video to showcase construction progress
These efforts helped transform a technical infrastructure milestone into a highly visible and engaging public moment.
Results
Through consistent, multi-channel outreach and proactive stakeholder engagement, the 15/91 Express Lanes Connector project maintained strong public awareness and effective communication throughout construction and project delivery.
$270M
Invested in infrastructure to improve regional mobility and connectivity
3,000
Email subscribers engaged monthly with construction updates
500+
SMS subscribers opted in to receive real-time project alerts
Contact
Let’s talk about your goals. Send us a message to explore how we can connect you with the audiences that matter most and deliver measurable impact.
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